Marketing with Fine & Country
WE VALUE PRESENTATION
Selling your home is one of the most important decisions you will make; your home is both a financial and emotional investment. We understand that it’s the little things – without a price tag – that make a house a home, and this makes us a valuable partner, whether you're buying or selling.
We know the art of successfully selling exquisite, premium properties, and in our experience, there are three guiding principles to maximising the sale price of your property and ensuring a successful sale. Everything that we discuss with you will be one or a combination of these three elements; because when you choose us, we are dedicated to valuing the little things that make a home.
Every home is unique and at Fine & Country, we ensure every property is portrayed in its absolute best light. With a combination of professional photography and videography, as well as exquisite brochures we can perfectly portray the unique details and lifestyle of your home.Find out more
The widespread exposure of luxury residential properties is crucial. Buyers of exclusive properties are generally not constrained by such influences as specific location, proximity to public transportation or local amenities. In today’s market, the mobility of buyers is greater than ever and they could come from, quite literally, anywhere – through local and regional marketing, international newspapers and magazines as well as a global social media presence, Fine & Country guarantees exposure of your home to a widespread global audience of high net worth buyers.Find out more
We ensure that the sale of your property is as smooth as possible through regular communication and a dedicated team at the Fine & Country French Riviera office, who will ensure the best presentation and international exposure of your home. We do our best to ensure the highest quality of buyer, and that your offers are valid and potential purchasers are fully motivated and qualified. All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area.Find out more
We value EXQUISITE PRESENTATION
Every home is unique and at Fine & Country, we ensure every property is portrayed in its absolute best light. With a combination of professional photography and videography, as well as exquisite brochures we can perfectly portray the unique details and lifestyle of your home.
Selling your home is about selling a lifestyle and captivating photography is an essential part of this. Our professional photographers capture your home in the best possible light to ensure it makes the right impression both online and offline.
Video footage is one of the best ways to impress when it comes to superior property presentation. High-quality, engaging content that seamlessly flows through a home, highlighting its memorable features and giving a sense of proportion is a powerful asset in your property sale.
No one understands life in your home like you do. So, we employ a team of experienced property writers who carry out a short lifestyle interview by telephone. This gives an insight into living in your home as well as the local area, bringing the property to life and going beyond what a property brochure alone can offer.
Our in-house design studio produce a beautiful brochure, bespoke to your property, showcasing the character and lifestyle of your home. Your brochure, available as a PDF and digital page-turner, will then be distributed to our comprehensive database, both by post and electronically.
Staging and styling a property ensures your home is positioned at its best in the market to achieve the interest and value it deserves. We can recommend a team of experts who will maximise the use of light and space, style key rooms to attract the right target market and present each property as a home - helping buyers to see the potential and best your property has to offer.
EXPOSURE to London and International Buyers
The widespread exposure of prime residential properties is crucial. Buyers of exclusive properties are not constrained by such influences as specific location, proximity to public transport or local amenities. In today's market, the mobility of buyers is greater than ever and they could come from, quite literally, anywhere.
Fine & Country has a presence in over 300 locations worldwide, including 225 locations in the UK. Your property will be available to over 120,000 high‑net‑worth customers registered in our international database of active buyers and a selection of Fine & Country upper‑quartile sellers.
Your property will be advertised in one or more of our prestigious publications:
COLLECTION is a property and lifestyle magazine dedicated to the most beautiful homes for sale throughout the Fine & Country network internationally. Using sophisticated data it is distributed via direct mail, to prime properties around the world and high‑net‑worth individuals.
EXCLUSIVE HOME WORLDWIDE is our quarterly international publication. It offers a selection of the finest properties for sale around the world, and aspirational global lifestyle articles.
REFINED is our national monthly publication. It showcases the finest properties for sale with Fine & Country in the UK. It is distributed to all our UK offices and their surrounding communities.
Social Media is a highly effective marketing tool to promote your property, where selective targeting by income, interest and demographic means that we can expose your home to a targeted selection potential buyers from around the world, whether they are actively looking for a property or not.
We know that the property portals are the go-to for potential buyers, so we harness the power of the best international portals using their premium listing facilities, to maximise the exposure of your property. At fineandcountry.com buyers can peruse every property for sale, from Australia to London, and from Cannes to South Africa. Positioned alongside engaging lifestyle blog content, your property sits on a platform that champions exquisite property.
Our dedicated PR team working from our Media Centre in Park Lane, London, have fantastic relationships with journalists from the major international news outlets. The team pitches unique or newsworthy properties to national, international and online platforms on a regular basis.
Fine & Country AT YOUR SERVICE
Our team of multi-lingual real estate professionals are trained in providing the highest level of service, ensuring that you and your home have the best experience possible throughout the selling process.
We find regular communication ensures your sale is as smooth as possible. We will call and email you regularly and arrange to visit you in person if your are on the French Riviera, to review the strategy and make any changes we agree are required. Regular contact and review of the marketing strategy is a chance stay on top of the process, discuss feedback from potential buyers and agree the future marketing plan.
We do our best to ensure any offer is valid and any potential purchaser is fully motivated and qualified before we put an offer to you. All serious offers will be discussed with you in person with all the appropriate research done prior.
All prospective buyers are accompanied on viewings by experienced, knowledgeable team members who are confident in promoting the benefits of your property and the local area.
We do our best to financially qualify any interested party before passing an offer to you. In-house sales progression is carried out by our team and we will be on hand to assist at every stage, from offer to completion.
We do our best to ensure any offer is valid and any potential purchaser is fully motivated and qualified before we put an offer to you. All serious offers will be discussed with you in person with all the appropriate research done prior. When an offer is agreed, we can recommend the right notary for you, and will accompany you throughout the notarial process from the Compromis de Vente to the Acte.
If you're considering buying elsewhere in the world, our sophisticated referral system allows us to highlight your requirements to the most relevant Fine & Country office internationally, giving you direct contact with a trusted Fine & Country agent who can provide you with local knowledge in your desired location, and the same level of service you have received on the French Riviera. Benefit from the extensive Fine & Country network and ensure that you receive the best service for your sale as well as for your next purchase.
We know that your time can be extremely precious, and so we offer a property buying search service to assist you in finding your next perfect property. Our buying agent will source and shortlist properties based on your specifications. They will then negotiate and secure the right property, taking care of the entire process for you.
Presentation and Exposure BESPOKE MARKETING SUITES
Our Bespoke Marketing Suite service for our Platinum Properties is exclusive to Fine & Country. It is designed to highlight the most desirable features of your home, as well as presenting it professionally to the widest possible audience.
The most favoured elements in our Bespoke Marketing Suites include:
- Professional property brochure
- Professional photography
- Full-page feature in Exclusive Homes Worldwide magazine
- Lifestyle interview
- Video Tour
- Online brochure page-turner
- Park Lane showroom presentation
- Window Display on rotation in Cannes and internationally
- Property of the week on the website and social media
Has your property's value increased? Contact us for an updated valuation of your property in today's market.Contact us